Over 34 years experience in HVAC sales, sales management, marketing and consulting have given Tom Piscitelli a wealth of front-line business expertise. He has developed his sales talents by working with major manufacturers, distributors, contractors, builders and utilities.

His articles have been published in HVACR Business Magazine, Contracting Business Magazine and HVACR & Plumbing Distribution Magazine. He is active in bringing cutting-edge training methods to the HVAC industry and has presented webcasts on HVACCHANNEL.TV, HVACTV.COM and the YORK System Selling Sales Bytes® Series.

Tom enthusiastically focuses on the sales person’s relationship with the customer as paramount to sales success. “People don’t care about how much you know until they first know that you care. Customers buy from people, in particular people they trust. Developing skills that help build a trusting, long-term relationship with customers is what I strive to bring to our sales graduates.” One dealer client recently commented that System Selling training was “the soft sell with high skill…just what we need.”

Tom has created the T.R.U.S.T.® and CHOICE® sales processes where high professional standards meet with the efficient determination of the customers’ needs and the unbiased offering of customer choices. This is a fine blend of attitudes, skills and tools for creating client relationships that last.

The T.R.U.S.T.® and CHOICE® sales processes separate his training from others. This includes lecture, discussion, workshop, homework, role-play, positive feedback, video-taping and teaming. The skillful combining of these proven training techniques, matched with the extraordinary talents and experience of Tom and his associate trainers, makes for extremely effective sales training programs.

Ruth King is Channel Manager for HVACChannel.tv; television on the Internet for contractors. She is also President of Business Ventures Corporation. Ruth has worked in the plumbing, heating and air conditioning industry since 1987. Her work includes consulting in sales and marketing, finance, technical training, and operations challenges.

She is especially proud of one contractor she helped climb out of a big hole. He started with a negative $400,000 net worth 15 years ago and is still in business today…profitably and with a positive net worth.

After twelve years on the road, doing 200 flights per year, she knew there had to be a better way to reach contractors and other small business people who wanted to build their businesses and train their employees. As a result, HVACChannel.tv, began operations in March, 2002. ProfitabilityChannel.com began operations in January, 2005. These channels are part of Ribbon, The Internet Broadcasting Network. More information can be found at www.ontheribbon.com.

Ruth holds an MBA in Finance from Georgia State University and Bachelor's and Master's Degrees in Chemical Engineering from Tufts University and the University of Pennsylvania, respectively.

She holds a Class II (unrestricted) HVAC contractor’s license in Georgia.

Ruth is passionate about helping adults learn to read, photography, and marathon races. She helped start an adult literacy organization in 1986 that currently serves over 1,000 adults per year and ran the Boston Marathon in April, 2004 and April, 2005.

She has written many manuals for Contractors including the popular Keeping Score Series: “Financial Management for Contractors,” “Improving Profitability and Productivity”, “Pricing for Residential HVAC Companies,” and “21 Way to Keep Your Honest Employees Honest”. Her first general business book, The Ugly Truth about Small Business, won the 2006 USA Best Books Award for Entrepreneurship. Her second book, The Ugly Truth about Managing People, was published in July, 2007. The book and CD are available at bookstores or by visiting www.theuglytruthaboutsmallbusiness.com and www.theuglytruthaboutmanagingpeople.com.

Ruth has spoken for national and state association meetings, national and local trade shows, manufacturers, distributors, and others in 49 of 50 states. (She is looking for a reason to go to North Dakota). Ruth is a reality speaker: delivering down to earth, thought provoking information that provides audiences with ideas that will inspire them and help them earn more profits. She is available for Radio and TV interviews, in store book signings, discussions, lectures and seminars. She is available world wide depending on her schedule.

Mike Ratchford owns and operates several multimillion dollar companies. He is a sought-after marketing consultant/speaker and has authored many articles for industry trade publications.

He has "walked the walk" before advising others. His practical and easy approach has helped 100's of small business owners.

Right Path Marketing, one of the companies that Mike owns, provides unique and effective marketing solutions to clients who are trying to generate profits with effective lead generation, lead conversion and client retention programs to increase their revenue and referrals. His Robotic Marketing Program has been successful for HVAC contractors.

Mike is currently working on three books:

• "The Secrets of Master Marketing"
• "Guerilla Marketing for Mortgage Brokers"
• "Zak the Cat - A Genius in Customer Service"

Mike holds a BA in Business Administration from Texas A&M University.